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MKT 100 INTRODUCTION TO MARKETING (5)
Emphasizes the trends and the dynamic forces that affect the marketing
process and the coordination of the marketing functions.
Topics include: marketing strategies, marketing mix, marketing
trends, and dynamic forces acting on the market.
MKT 101 PRINCIPLES OF MANAGEMENT (5)
Prerequisite: ENG 111 or ENG 191 with a minimum grade of “C”
Develops skills and behaviors necessary for successful supervision of
people and job responsibilities. Emphasis is placed on personnel management,
the basic supervisory functions, supervisory skills and techniques,
and the special challenges and demands of supervising employees.
Topics include: management theories, employee morale, motivating,
supervising and evaluating employees, recruitment, screening, and
selection of employees, supervision techniques, and functions of management.
MKT 103 BUSINESS LAW (5)
Introduces the study of contracts and other business obligations and
the legal environment.
Topics include: creation and evolution of laws, court decision
process, sales contracts, commercial papers, risk-bearing devices,
and the Uniform Commercial Code.
MKT 104 PRINCIPLES OF ECONOMICS (5)
Prerequisite: Program admission level math competency
Provides a study of micro and macro economic principles, policies, and
applications.
Topics include: economic systems, supply and demand, money
and banking system, the business cycle, and international economics.
MKT 106 FUNDAMENTALS OF SELLING (5)
Emphasizes sales strategy and techniques which will assist the individual
in the sales process.
Topics include: customer relations, personal preparation,
product/service knowledge, selling techniques and procedures, sales
presentations, and the ethics of selling.
MKT 108 ADVERTISING (4)
Prerequisite: Program Admission
Introduces the fundamental principles and practices associated with
advertising activities.
Topics include: the purposes of advertising and other sales
promotional techniques, principles of advertising, budgeting, marketing
and advertising plans, regulations and controls of advertising, media
evaluation, target marketing, and selection, campaign planning, and
trends in advertising.
MKT 109 VISUAL MERCHANDISING (4)
Focuses on the components of display necessary for the effective visual
presentation of goods and services. Opportunities will be provided to
utilize the principles and techniques that are common to display work
in various types of businesses. Emphasis will be placed on design, color,
tools, and materials, and installation of displays.
Topics include: design principles, color principles, tools
and materials of the trade, props and fixtures, lighting and signing,
and installation of displays, store planning and safety.
MKT 110 ENTREPRENEURSHIP (8)
Prerequisite: Program admission level math competency
Provides an overview of the activities that are involved in the planning,
establishing, and managing small business enterprises.
Topics include: planning, location analysis, financing, and
development of business plan.
MKT 122 BUYING AND MERCHANDISING MANAGEMENT (5)
Prerequisite: Program Admission
Introduces the fundamental principles of buying, merchandising, and accounting for products and services.
Develops skills for the potential entrepreneur to effectively merchandise
and manage a business.
Topics include but are not linited to: principles
of merchandising, traffic patterns, basic stock and inventory, inventory
control, mark-ups and mark-downs, and types of discounts.
MKT 123 SMALL BUSINESS MANAGEMENT (5)
Prerequisite: ACC 101, ENG 111, MAT 111 with a minimum grade of "C"
Focuses on the competencies included in the entrepreneurship specialization
and provides opportunities for application and demonstration of skills.
Topics include: management principles, marketing functions,
financial applications, and trend toward the growing entrepreneurial
potential. An open lab accompanies the lecture class for Marketing
majors.
MKT 130 MARKETING ADMINISTRATION OCCUPATION-BASED
INSTRUCTION I (3)
Prerequisites: Program Admission; ENG 111 or ENG 191; 20 hours of MKT courses
Introduces students to the application and reinforcement of marketing
administration and employability principles in an actual job placement
or practicum experience. Students are acquainted with occupational responsibilities
through realistic work situations and provided with insights into marketing
administration applications on the job.
Topics include: problem solving, adaptability to the job setting,
use of proper interpersonal skills, application of marketing administration
techniques, and professional development. The occupation-based instruction
is implemented through the use of written individualized training
plans, written performance evaluation, a required weekly seminar,
and on-the-job training.
MKT 131 MARKETING ADMINISTRATION OCCUPATION-BASED
INSTRUCTION II (3)
Prerequisite/Corequisite: MKT 130
Focuses on the application and reinforcement of marketing administration
and employability principles in an actual job placement or practicum
experience. Students are acquainted with occupational responsibilities
through realistic work situations and provided with insights into marketing
administration applications on the job.
Topics include (but are not
limited to): problem solving, adaptability to the job setting, use of
proper interpersonal skills, application of marketing administration
techniques, and professional development. The occupation-based instruction
is implemented through the use of written individualized training plans,
written performance evaluation, a required weekly seminar, and on-the-job
training.
MKT 134 ENTREPRENEURSHIP OCCUPATION - BASED
INSTRUCTION I (3)
Prerequisites: Program Admission, 20 hours of MKT courses;
ENG 111 or ENG 191
Introduces students to the application and reinforcement of entrepreneurship
and employability principles in an actual job placement or practicum
experience. Students are acquainted with occupational responsibilities
through realistic work situations and provided with insights into entrepreneurship
applications on the job.
Topics include: problem solving, adaptability to the job setting,
use of proper interpersonal skills, application of entrepreneurship
techniques, and professional development. The occupation-based instruction
is implemented through the use of written individualized training
plans, written performance evaluation, a required weekly seminar,
and on-the-job training.
MKT 158 CAREER PORTFOLIO
(1)
This course focuses on the skills needed to create and present a career portfolio. The participants learn the importance of identifying relevant workplace competencies to showcase in a career portfolio and a professional approach to creating a career portfolio.
Topics include: resume writing, portfolio development, and interview skills.
MKT 161 SERVICE INDUSTRY BUSINESS ENVIRONMENT (2)
Introduces the learners to the service industry. Learners are introduced to the principles of quality service and business, the work ethic required for exceptional customer service, the value that each worker adds to the work team, the advantages of life-long learning.
MKT 162 CUSTOMER CONTACT SKILLS (6)
Provides understanding of the customer contact environment and provides
skill training in communications with customers and managing that relationship
in both telephone and face-to-face situations. Skills in information
sharing, telephone communications, and managing difficult customers
are provided with simulated practice sessions. Learners also learn to
value and relate to multicultural customers.
MKT 163 COMPUTER SKILLS (3)
Learners perform basic computer skills related to word processing, spreadsheets,
databases, e-mail, and credit card processing.
MKT 164 BUSINESS SKILLS (3)
Trains learners to create logical, easy to read correspondence, use
basic mathematics to perform business calculations, manage changes and
personal response to changes in the workplace. A six-step problem-solving
model is discussed, providing tools that focus on excellence in the
service environment.
MKT 165 PERSONAL EFFECTIVENESS (1)
Focuses on presenting a positive image to coworkers as well as customers.
Personal wellness techniques help students maintain optimal mental and
physical health. Participants learn to set priorities when confronted
with multiple demands on their time. Through discussion and role-play,
learners prepare and practice skills required when interviewing for
a job.
MKT 205 INTERNET MARKETING (5)
This course introduces and demonstrates the use of the Internet and the World Wide Web As a strategic marketing tool.
Topics include: the electronic marketplace, Strategies in using the Internet, tools of electronic marketing, web design principles, customer communication, security, and trends.
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